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thestrategystory.com

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Free website and domain report on thestrategystory.com

Last Updated: 16th June, 2024 Update Now
Overview

Snoop Summary for thestrategystory.com

This is a free and comprehensive report about thestrategystory.com. Our records indicate that thestrategystory.com is owned/operated by Cloudflare, Inc.. Thestrategystory.com has the potential to be earning an estimated $6 USD per day from advertising revenue. If thestrategystory.com was to be sold it would possibly be worth $4,054 USD (based on the daily revenue potential of the website over a 24 month period). Thestrategystory.com receives an estimated 1,944 unique visitors every day - a large amount of traffic! This report was last updated 16th June, 2024.

About thestrategystory.com

Site Preview: thestrategystory.com thestrategystory.com
Title: The Strategy Story - Simplifying Business Strategies
Description: The Strategy Story explains complex business strategies through simple and fun-to-read stories. Our strategy stories cover a range of industries and functions. Happy Learning!!
Keywords and Tags: blogs, wiki
Related Terms: business strategy, competitive strategy, competitor strategy, hsbc strategy, internet strategy, strategy, strategy alignment, strategy execution, strategy guides, strategy implementation
Fav Icon:
Age: Over 4 years old
Domain Created: 5th June, 2020
Domain Updated: 6th November, 2020
Domain Expires: 5th June, 2021
Review

Snoop Score

2/5

Valuation

$4,054 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 344,270
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 1,944
Monthly Visitors: 59,169
Yearly Visitors: 709,560
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $6 USD
Monthly Revenue: $169 USD
Yearly Revenue: $2,022 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: thestrategystory.com 20
Domain Name: thestrategystory 16
Extension (TLD): com 3

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 73
Performance 60
Accessibility 93
Best Practices 79
SEO 83
Progressive Web App 52
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://thestrategystory.com/
Updated: 11th January, 2021

3.27 seconds
First Contentful Paint (FCP)
18%
52%
30%

0.00 seconds
First Input Delay (FID)
100%
0%
0%

Simulate loading on desktop
60

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for thestrategystory.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 20 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 1.6 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 80 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive thestrategystory.com as laggy when the latency is higher than 0.05 seconds.
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607
35
200
image/gif
Image
https://webpushrapp-3744.kxcdn.com/assets/images/allow_notifications.001-min.png
1681.0550000519
1765.9559999593
14230
13689
200
image/png
Image
https://thestrategystory.com/wp-content/plugins/icegram/assets/css/frontend.min.css?var=1.10.45
3696.3569999207
3734.9570000079
3070
19756
200
text/css
Stylesheet
https://thestrategystory.com/wp-content/plugins/icegram/message-types/action-bar/themes/action-bar.min.css?var=1.10.45
3696.690000128
3726.5910001006
3431
19565
200
text/css
Stylesheet
https://thestrategystory.com/wp-content/plugins/icegram/assets/js/icegram.min.js?var=1.10.45
3703.761999961
3743.6899999157
13629
46281
200
application/x-javascript
Script
https://thestrategystory.com/wp-content/plugins/icegram/assets/images/sprite_1.png
3825.6139999721
3967.0520001091
15819
14916
200
image/png
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
687.406
8.452
700.369
41.828
773.862
6.068
807.403
6.063
881.614
49.222
930.855
186.515
1147.654
61.22
1210.684
7.946
1236.11
32.147
1275.57
8.044
1291.097
39.978
1331.234
21.573
1370.787
166.198
1537.095
18.508
1556.292
9.098
1578.572
6.865
1586.226
5.406
1593.504
7.827
1601.679
79.093
1681.361
11.181
1707.145
5.095
1712.263
71.378
1783.774
39.797
1824.494
21.318
1847.747
34.633
1882.395
5.459
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 13 KiB
Time to Interactive can be slowed down by resources on the page. Thestrategystory.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://webpushrapp-3744.kxcdn.com/assets/images/allow_notifications.001-min.png
13689
13689
Minify CSS — Potential savings of 7 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Thestrategystory.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thestrategystory.com/wp-content/themes/contentberg/style.css?ver=1.7.1
32062
7027
Minify JavaScript — Potential savings of 5 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Thestrategystory.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thestrategystory.com/wp-content/themes/contentberg/js/theme.js?ver=1.7.1
13681
5084
Remove unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Efficiently encode images — Potential savings of 23 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thestrategystory.com/wp-content/uploads/2020/06/TSS-logo-4.jpg
46168
23639
Serve images in next-gen formats — Potential savings of 315 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images.unsplash.com/photo-1562592619-908ca07deace?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MXwxfDB8MXxhbGx8fHx8fHx8fA&ixlib=rb-1.2.1&q=80&w=1080
88830
47874
https://thestrategystory.com/wp-content/uploads/2020/06/TSS-logo-4.jpg
46168
36454
https://thestrategystory.com/wp-content/uploads/2020/09/tim-marshall-cAtzHUz7Z8g-unsplash-1.jpg
53584
20038
https://thestrategystory.com/wp-content/uploads/2020/10/proxyclick-visitor-management-system-nezoFjwiuLQ-unsplash.jpg
54035
19351
https://thestrategystory.com/wp-content/uploads/2020/08/maarten-van-den-heuvel-_pc8aMbI9UQ-unsplash.jpg
49740
17084
https://thestrategystory.com/wp-content/uploads/2020/09/photo-nic-co-uk-nic-IFUwpyV8Igg-unsplash.jpg
35828
16760
https://thestrategystory.com/wp-content/uploads/2020/08/proxyclick-visitor-management-system-l90zRbWvCoE-unsplash.jpg
90568
16706
https://thestrategystory.com/wp-content/uploads/2020/08/danielle-macinnes-IuLgi9PWETU-unsplash.jpg
34425
15161
https://thestrategystory.com/wp-content/uploads/2020/08/sean-pollock-PhYq704ffdA-unsplash.jpg
70418
14700
https://thestrategystory.com/wp-content/uploads/2020/10/michael-longmire-L9EV3OogLh0-unsplash.jpg
28371
14653
https://thestrategystory.com/wp-content/uploads/2021/01/pexels-raghav-modi-4635595-e1610055734607.jpg
44872
13392
https://thestrategystory.com/wp-content/uploads/2021/01/christian-wiediger-sRF-FoyPQss-unsplash-e1610009079486.jpg
47299
11505
https://thestrategystory.com/wp-content/uploads/2021/01/pexels-anton-hooijdonk-145707-e1609764935358.jpg
25937
11009
https://thestrategystory.com/wp-content/uploads/2020/12/pexels-pixabay-221299-e1608929079759.jpg
64730
10500
https://thestrategystory.com/wp-content/uploads/2020/12/possessed-photography-_E1PQXKUkMw-unsplash-e1608810585442.jpg
68548
10308
https://thestrategystory.com/wp-content/uploads/2020/12/george-zheng-5AJuYpp0kCo-unsplash-e1608066152664.jpg
46823
10215
https://thestrategystory.com/wp-content/uploads/2021/01/kristina-flour-BcjdbyKWquw-unsplash-e1610119086694.jpg
26300
9710
https://thestrategystory.com/wp-content/uploads/2020/10/johannes-plenio-fmTde1Fe23A-unsplash.jpg
21399
9319
https://thestrategystory.com/wp-content/uploads/2020/12/rupixen-com-Q59HmzK38eQ-unsplash-e1608579458158.jpg
23594
8940
https://thestrategystory.com/wp-content/uploads/2020/12/christopher-gower-m_HRfLhgABo-unsplash-e1609151892449.jpg
39504
8646
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 430 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://thestrategystory.com/
428.976
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Thestrategystory.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://thestrategystory.com/
190
https://thestrategystory.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Thestrategystory.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 0 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://thestrategystory.com/wp-content/themes/contentberg/js/jarallax.js?ver=1.7.1
61

Diagnostics

Avoids enormous network payloads — Total size was 2,110 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://thestrategystory.com/wp-content/uploads/2020/08/proxyclick-visitor-management-system-l90zRbWvCoE-unsplash.jpg
91458
https://images.unsplash.com/photo-1562592619-908ca07deace?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MXwxfDB8MXxhbGx8fHx8fHx8fA&ixlib=rb-1.2.1&q=80&w=1080
89434
https://thestrategystory.com/wp-content/uploads/2021/01/pexels-ahmad-ramadan-131398-e1610100394238.jpg
87627
https://use.fontawesome.com/releases/v5.15.1/webfonts/fa-solid-900.woff2
80795
https://thestrategystory.com/wp-content/uploads/2020/12/darya-tryfanava-DRgRSVdJEzU-unsplash-e1607200551846.jpg
80003
https://use.fontawesome.com/releases/v5.15.1/webfonts/fa-brands-400.woff2
78950
https://thestrategystory.com/wp-content/uploads/2020/12/daniel-norris-D2tWl7MW7nA-unsplash-e1609004317524.jpg
76785
https://thestrategystory.com/wp-content/uploads/2020/08/sean-pollock-PhYq704ffdA-unsplash.jpg
71319
https://thestrategystory.com/wp-content/plugins/getwid/vendors/fontawesome-free/webfonts/fa-brands-400.woff2
70488
https://thestrategystory.com/wp-content/uploads/2020/12/possessed-photography-_E1PQXKUkMw-unsplash-e1608810585442.jpg
69457
Avoid chaining critical requests — 45 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Thestrategystory.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://thestrategystory.com/
632.39200000001
36.662
3.802
https://thestrategystory.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
250.72
152.928
1.727
Unattributable
104.656
2.368
0.244
Minimizes main-thread work — 1.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Style & Layout
456.641
Script Evaluation
291.428
Other
223.614
Rendering
159.28100000002
Parse HTML & CSS
61.362
Script Parsing & Compilation
25.266
Keep request counts low and transfer sizes small — 94 requests • 2,110 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
94
2160387
Image
33
1544875
Font
7
279075
Script
26
176417
Stylesheet
21
134708
Document
1
16233
Other
6
9079
Media
0
0
Third-party
19
368633
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
194357
0
SHOW DETAILS
36532
0
SHOW DETAILS
21519
0
SHOW DETAILS
14230
0
SHOW DETAILS
701
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Dramatic story of Maggi in India: a lesson in brand management
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Home Stories Subscribe More Write Article Services Contact us
0.051620667934622
FORWARD THINKING STRATEGIES Taboo Based Marketing That Touched Millions of Live…
0.03340960298533
ADVANCED STRATEGIES FINANCE STRATEGIES MARKETING STRATEGIES STARTUP STRATEGIES …
0.028517387676118
MOST LOVED STRATEGY STORIES
0.025382255807557
1 MINUTE STRATEGY STORIES
0.025382255807557
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 2 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://thestrategystory.com/
422
93
https://thestrategystory.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
4552
83
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Time to Interactive — 3.0 s
The time taken for the page to become fully interactive.
Cumulative Layout Shift — 0.19
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images — Potential savings of 766 KiB
Images can slow down the page's load time. Thestrategystory.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thestrategystory.com/wp-content/uploads/2020/08/proxyclick-visitor-management-system-l90zRbWvCoE-unsplash.jpg
90568
60280
https://thestrategystory.com/wp-content/uploads/2020/12/darya-tryfanava-DRgRSVdJEzU-unsplash-e1607200551846.jpg
79094
52667
https://thestrategystory.com/wp-content/uploads/2020/12/daniel-norris-D2tWl7MW7nA-unsplash-e1609004317524.jpg
75879
50526
https://thestrategystory.com/wp-content/uploads/2020/08/sean-pollock-PhYq704ffdA-unsplash.jpg
70418
46869
https://thestrategystory.com/wp-content/uploads/2020/12/possessed-photography-_E1PQXKUkMw-unsplash-e1608810585442.jpg
68548
45645
https://thestrategystory.com/wp-content/uploads/2020/12/pexels-pixabay-221299-e1608929079759.jpg
64730
43102
https://thestrategystory.com/wp-content/uploads/2020/06/TSS-logo-4.jpg
46168
42142
https://thestrategystory.com/wp-content/uploads/2020/12/brooke-lark-W1B2LpQOBxA-unsplash-e1608134918356.jpg
63068
41996
https://thestrategystory.com/wp-content/uploads/2021/01/helena-lopes-UZe35tk5UoA-unsplash-e1609694347479.jpg
57469
38267
https://thestrategystory.com/wp-content/uploads/2020/10/proxyclick-visitor-management-system-nezoFjwiuLQ-unsplash.jpg
54035
35965
https://thestrategystory.com/wp-content/uploads/2020/09/tim-marshall-cAtzHUz7Z8g-unsplash-1.jpg
53584
35664
https://thestrategystory.com/wp-content/uploads/2020/12/roselyn-tirado-GDWmu0bFfS4-unsplash-e1609270306181.jpg
51809
34499
https://thestrategystory.com/wp-content/uploads/2020/12/content-pixie-6DhFyA4JLsc-unsplash-e1608739772703.jpg
50425
33577
https://thestrategystory.com/wp-content/uploads/2020/08/maarten-van-den-heuvel-_pc8aMbI9UQ-unsplash.jpg
49740
33106
https://thestrategystory.com/wp-content/uploads/2020/12/george-zheng-5AJuYpp0kCo-unsplash-e1608066152664.jpg
46823
31178
https://thestrategystory.com/wp-content/uploads/2020/12/jul-chi-picP8pHyZ3Y-unsplash-e1608498343298.jpg
40688
27093
https://thestrategystory.com/wp-content/uploads/2020/12/christopher-gower-m_HRfLhgABo-unsplash-e1609151892449.jpg
39504
26305
https://thestrategystory.com/wp-content/uploads/2020/09/photo-nic-co-uk-nic-IFUwpyV8Igg-unsplash.jpg
35828
23846
https://thestrategystory.com/wp-content/uploads/2020/08/danielle-macinnes-IuLgi9PWETU-unsplash.jpg
34425
22913
https://thestrategystory.com/wp-content/uploads/2020/10/michael-longmire-L9EV3OogLh0-unsplash.jpg
28371
18883
https://thestrategystory.com/wp-content/uploads/2020/12/rupixen-com-Q59HmzK38eQ-unsplash-e1608579458158.jpg
23594
15711
https://thestrategystory.com/wp-content/uploads/2020/10/johannes-plenio-fmTde1Fe23A-unsplash.jpg
21399
14243
https://webpushrapp-3744.kxcdn.com/assets/images/allow_notifications.001-min.png
13689
9548
Remove unused CSS — Potential savings of 78 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Thestrategystory.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thestrategystory.com/wp-content/themes/contentberg/style.css?ver=1.7.1
32062
28081
https://use.fontawesome.com/releases/v5.15.1/css/all.css
15282
15138
https://thestrategystory.com/wp-content/plugins/getwid/assets/css/blocks.style.css?ver=1.6.9
14703
14703
https://thestrategystory.com/wp-content/plugins/getwid/vendors/fontawesome-free/css/all.min.css?ver=5.5.0
11664
11538
https://thestrategystory.com/wp-content/plugins/stackable-ultimate-gutenberg-blocks/dist/frontend_blocks.css?ver=2.13.2
10832
10832

Diagnostics

Serve static assets with an efficient cache policy — 7 resources found
Thestrategystory.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1460
https://www.google-analytics.com/analytics.js
7200000
19452
https://thestrategystory.com/wp-content/themes/contentberg/style.css?ver=1.7.1
86400000
32062
https://thestrategystory.com/wp-content/plugins/icegram/assets/images/sprite_1.png
86400000
15819
https://webpushrapp-3744.kxcdn.com/assets/images/allow_notifications.001-min.png
86400000
14230
https://thestrategystory.com/wp-content/plugins/js_composer/assets/lib/bower/font-awesome/css/font-awesome.min.css?ver=6.0.5
86400000
7470
https://cdn.webpushr.com/app.min.js
86400000
6643
Avoid an excessive DOM size — 1,005 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1,005
Maximum DOM Depth
SHOW DETAILS
16
Maximum Child Elements
SHOW DETAILS
31

Metrics

First Contentful Paint — 1.6 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 2.6 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 3.4 s
The timing of the largest text or image that is painted.

Other

First Meaningful Paint — 1.6 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,580 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Thestrategystory.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://thestrategystory.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=2.6.2
3541
70
https://thestrategystory.com/wp-includes/css/dist/block-library/style.min.css?ver=5.6
8253
190
https://thestrategystory.com/wp-content/plugins/block-options/build/style.build.css?ver=1.29.3
3534
150
https://thestrategystory.com/wp-content/plugins/embed-any-document/css/embed-public.min.css?ver=2.6.1
1256
150
https://thestrategystory.com/wp-content/plugins/stackable-ultimate-gutenberg-blocks/dist/frontend_blocks.css?ver=2.13.2
10832
230
https://thestrategystory.com/wp-content/plugins/getwid/vendors/fontawesome-free/css/all.min.css?ver=5.5.0
11664
230
https://thestrategystory.com/wp-content/plugins/getwid/vendors/slick/slick/slick.min.css?ver=1.9.0
1306
70
https://thestrategystory.com/wp-content/plugins/getwid/vendors/slick/slick/slick-theme.min.css?ver=1.9.0
1547
70
https://thestrategystory.com/wp-content/plugins/getwid/vendors/magnific-popup/magnific-popup.min.css?ver=1.1.0
2284
70
https://thestrategystory.com/wp-content/plugins/getwid/assets/css/blocks.style.css?ver=1.6.9
14703
190
https://thestrategystory.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.3.2
1512
70
https://thestrategystory.com/wp-content/plugins/email-subscribers/lite/public/css/email-subscribers-public.css?ver=4.6.5
1467
70
https://thestrategystory.com/wp-content/plugins/google-analytics-for-wordpress/assets/css/frontend.min.css?ver=7.14.0
1617
70
https://fonts.googleapis.com/css?family=Roboto%3A400%2C500%2C700%7CPT+Serif%3A400%2C400i%2C600%7CIBM+Plex+Serif%3A500
1733
230
https://thestrategystory.com/wp-content/themes/contentberg/style.css?ver=1.7.1
32062
310
https://thestrategystory.com/wp-content/themes/contentberg/css/lightbox.css?ver=1.7.1
2857
70
https://thestrategystory.com/wp-content/plugins/js_composer/assets/lib/bower/font-awesome/css/font-awesome.min.css?ver=6.0.5
7470
110
https://use.fontawesome.com/releases/v5.15.1/css/all.css
15282
350
https://use.fontawesome.com/releases/v5.15.1/css/v4-shims.css
5287
270
https://thestrategystory.com/wp-content/plugins/google-analytics-for-wordpress/assets/js/frontend.min.js?ver=7.14.0
3454
70
https://thestrategystory.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
31048
310
https://thestrategystory.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2
4831
110
https://thestrategystory.com/wp-content/plugins/stackable-ultimate-gutenberg-blocks/dist/frontend_blocks.js?ver=2.13.2
11587
150
https://thestrategystory.com/wp-content/plugins/email-subscribers/lite/public/js/email-subscribers-public.js?ver=4.6.5
2208
70

Diagnostics

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
2.7300000656396
https://use.fontawesome.com/releases/v5.15.1/webfonts/fa-solid-900.woff2
20.224000094458
https://use.fontawesome.com/releases/v5.15.1/webfonts/fa-brands-400.woff2
15.284000197425
https://fonts.gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2
2.6630000211298
https://fonts.gstatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
2.8419999871403
https://use.fontawesome.com/releases/v5.15.1/webfonts/fa-regular-400.woff2
17.986000049859
https://thestrategystory.com/wp-content/plugins/getwid/vendors/fontawesome-free/webfonts/fa-brands-400.woff2
23.965999949723
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://thestrategystory.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
line: 1
93

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of thestrategystory.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Thestrategystory.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Thestrategystory.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

ARIA input fields do not have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
Failing Elements
FORWARD THINKING STRATEGIES Taboo Based Marketing That Touched Millions of Live…

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
JANUARY 8, 2021
8 MINS READ
JANUARY 8, 2021
10 MINS READ
JANUARY 7, 2021
8 MINS READ
JANUARY 7, 2021
8 MINS READ
JANUARY 4, 2021
8 MINS READ
JANUARY 3, 2021
6 MINS READ
JANUARY 1, 2021
7 MINS READ
DECEMBER 29, 2020
8 MINS READ
DECEMBER 28, 2020
8 MINS READ
DECEMBER 26, 2020
8 MINS READ
DECEMBER 25, 2020
9 MINS READ
DECEMBER 24, 2020
10 MINS READ
DECEMBER 23, 2020
7 MINS READ
DECEMBER 21, 2020
7 MINS READ
DECEMBER 20, 2020
7 MINS READ
DECEMBER 16, 2020
6 MINS READ
DECEMBER 15, 2020
8 MINS READ
DECEMBER 14, 2020
7 MINS READ

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that thestrategystory.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.5.1
WordPress
5.6
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://thestrategystory.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
SHOW DETAILS
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for thestrategystory.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thestrategystory.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 2 links found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
52

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of thestrategystory.com. This includes details about web app manifests.

Fast and reliable

Current page responds with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` responds with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Registers a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thestrategystory.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 10.6 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://thestrategystory.com/
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 69
Performance 36
Accessibility 91
Best Practices 79
SEO 84
Progressive Web App 54
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://thestrategystory.com/
Updated: 11th January, 2021

3.13 seconds
First Contentful Paint (FCP)
18%
55%
27%

0.02 seconds
First Input Delay (FID)
95%
4%
1%

Simulate loading on mobile
36

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for thestrategystory.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 250 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Estimated Input Latency — 40 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive thestrategystory.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://thestrategystory.com/
0
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Stylesheet
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Stylesheet
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XHR
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Script
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1476.697999984
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Image
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Fetch
https://analytics.webpushr.com/impression/session
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Fetch
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Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
660.925
8.611
674.012
58.43
776.666
7.233
784.021
40.995
825.031
211.239
1066.583
45.866
1117.015
11.183
1137.205
41.67
1179.044
5.461
1184.525
8.204
1197.375
39.717
1237.206
22.745
1260.088
10.668
1284.16
18.624
1302.808
162.763
1465.609
18.123
1493.311
9.341
1503.099
6.311
1510.118
91.391
1602.922
12.914
1615.873
12.451
1638.132
7.81
1666.623
39.298
1706.05
19.887
1741.666
71.271
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 14 KiB
Time to Interactive can be slowed down by resources on the page. Thestrategystory.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://webpushrapp-3744.kxcdn.com/assets/images/mobile.gif
14083
14083
Minify CSS — Potential savings of 7 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Thestrategystory.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thestrategystory.com/wp-content/themes/contentberg/style.css?ver=1.7.1
32064
7028
Minify JavaScript — Potential savings of 5 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Thestrategystory.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thestrategystory.com/wp-content/themes/contentberg/js/theme.js?ver=1.7.1
13685
5086
Remove unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 380 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://thestrategystory.com/
376.566
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Thestrategystory.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://thestrategystory.com/
630
https://thestrategystory.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Thestrategystory.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 0 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://thestrategystory.com/wp-content/themes/contentberg/js/jarallax.js?ver=1.7.1
61

Diagnostics

Avoids enormous network payloads — Total size was 2,110 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://thestrategystory.com/wp-content/uploads/2020/08/proxyclick-visitor-management-system-l90zRbWvCoE-unsplash.jpg
91468
https://images.unsplash.com/photo-1562592619-908ca07deace?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MXwxfDB8MXxhbGx8fHx8fHx8fA&ixlib=rb-1.2.1&q=80&w=1080
89433
https://thestrategystory.com/wp-content/uploads/2021/01/pexels-ahmad-ramadan-131398-e1610100394238.jpg
87625
https://use.fontawesome.com/releases/v5.15.1/webfonts/fa-solid-900.woff2
80795
https://thestrategystory.com/wp-content/uploads/2020/12/darya-tryfanava-DRgRSVdJEzU-unsplash-e1607200551846.jpg
79999
https://use.fontawesome.com/releases/v5.15.1/webfonts/fa-brands-400.woff2
78955
https://thestrategystory.com/wp-content/uploads/2020/12/daniel-norris-D2tWl7MW7nA-unsplash-e1609004317524.jpg
76787
https://thestrategystory.com/wp-content/uploads/2020/08/sean-pollock-PhYq704ffdA-unsplash.jpg
71323
https://thestrategystory.com/wp-content/plugins/getwid/vendors/fontawesome-free/webfonts/fa-brands-400.woff2
70494
https://thestrategystory.com/wp-content/uploads/2020/12/possessed-photography-_E1PQXKUkMw-unsplash-e1608810585442.jpg
69457
Avoid chaining critical requests — 45 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Thestrategystory.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 1.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://thestrategystory.com/
2713.584
206.468
15.512
https://thestrategystory.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
939.916
616.464
5.504
Unattributable
424.016
7.64
0.952
https://thestrategystory.com/wp-includes/js/imagesloaded.min.js?ver=4.1.4
177.712
62.532
2.216
https://thestrategystory.com/wp-content/themes/contentberg/js/theme.js?ver=1.7.1
127.832
10.596
5.188
https://www.google-analytics.com/analytics.js
96.612
81.736
9.116
https://cdn.webpushr.com/app.min.js
68.196
55.508
5.468
https://www.google-analytics.com/plugins/ua/linkid.js
53.26
49.752
1.952
Keep request counts low and transfer sizes small — 94 requests • 2,110 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
94
2161068
Image
33
1545337
Font
7
279086
Script
26
176425
Stylesheet
21
135005
Document
1
16177
Other
6
9038
Media
0
0
Third-party
19
369271
Minimize third-party usage — Third-party code blocked the main thread for 30 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
21519
28.408
SHOW DETAILS
194362
0
SHOW DETAILS
36815
0
SHOW DETAILS
14603
0
SHOW DETAILS
701
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Taboo Based Marketing That Touched Millions of Lives
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
FORWARD THINKING STRATEGIES Taboo Based Marketing That Touched Millions of Live…
0.091808442522496
ADVANCED STRATEGIES FINANCE STRATEGIES MARKETING STRATEGIES STARTUP STRATEGIES …
0.044189453125
Pidilite Industries: Building bonds across lifetimes
0.020837116139921
ADVANCED STRATEGIES
0.0087274692274471
FINANCE STRATEGIES
0.0070590491361741
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 15 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://thestrategystory.com/
1494
422
https://thestrategystory.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
15493
326
https://thestrategystory.com/
1260
234
https://thestrategystory.com/
2087
183
https://thestrategystory.com/wp-content/plugins/google-analytics-for-wordpress/assets/js/frontend.min.js?ver=7.14.0
7290
164
https://thestrategystory.com/
2270
143
https://thestrategystory.com/
1916
92
https://www.google-analytics.com/analytics.js
2940
91
https://thestrategystory.com/wp-content/themes/contentberg/js/jquery.fitvids.js?ver=1.7.1
12600
83
https://thestrategystory.com/
2008
79
https://thestrategystory.com/wp-includes/js/imagesloaded.min.js?ver=4.1.4
15856
79
https://thestrategystory.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
12683
74
https://thestrategystory.com/wp-content/themes/contentberg/js/theme.js?ver=1.7.1
11340
72
https://www.google-analytics.com/plugins/ua/linkid.js
3300
52
https://cdn.webpushr.com/app.min.js
2413
50
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Cumulative Layout Shift — 0.175
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 5.9 s
The time taken for the page's main thread to be quiet enough to handle input.

Opportunities

Properly size images — Potential savings of 39 KiB
Images can slow down the page's load time. Thestrategystory.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thestrategystory.com/wp-content/uploads/2020/06/TSS-logo-4.jpg
46168
39592
Efficiently encode images — Potential savings of 23 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thestrategystory.com/wp-content/uploads/2020/06/TSS-logo-4.jpg
46168
23639

Diagnostics

Serve static assets with an efficient cache policy — 7 resources found
Thestrategystory.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1460
https://www.google-analytics.com/analytics.js
7200000
19452
https://thestrategystory.com/wp-content/themes/contentberg/style.css?ver=1.7.1
86400000
32064
https://thestrategystory.com/wp-content/plugins/icegram/assets/images/sprite_1.png
86400000
15813
https://webpushrapp-3744.kxcdn.com/assets/images/mobile.gif
86400000
14603
https://thestrategystory.com/wp-content/plugins/js_composer/assets/lib/bower/font-awesome/css/font-awesome.min.css?ver=6.0.5
86400000
7474
https://cdn.webpushr.com/app.min.js
86400000
6643
Avoid an excessive DOM size — 1,001 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1,001
Maximum DOM Depth
SHOW DETAILS
16
Maximum Child Elements
SHOW DETAILS
31

Metrics

First Contentful Paint — 5.5 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 8.7 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 11.9 s
The timing of the largest text or image that is painted.
Time to Interactive — 10.9 s
The time taken for the page to become fully interactive.

Other

Max Potential First Input Delay — 330 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 5.5 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 11602 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 4,640 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Thestrategystory.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://thestrategystory.com/wp-content/plugins/instagram-feed/css/sbi-styles.min.css?ver=2.6.2
3537
330
https://thestrategystory.com/wp-includes/css/dist/block-library/style.min.css?ver=5.6
8253
780
https://thestrategystory.com/wp-content/plugins/block-options/build/style.build.css?ver=1.29.3
3534
630
https://thestrategystory.com/wp-content/plugins/embed-any-document/css/embed-public.min.css?ver=2.6.1
1258
480
https://thestrategystory.com/wp-content/plugins/stackable-ultimate-gutenberg-blocks/dist/frontend_blocks.css?ver=2.13.2
10844
930
https://thestrategystory.com/wp-content/plugins/getwid/vendors/fontawesome-free/css/all.min.css?ver=5.5.0
11658
930
https://thestrategystory.com/wp-content/plugins/getwid/vendors/slick/slick/slick.min.css?ver=1.9.0
1300
180
https://thestrategystory.com/wp-content/plugins/getwid/vendors/slick/slick/slick-theme.min.css?ver=1.9.0
1551
180
https://thestrategystory.com/wp-content/plugins/getwid/vendors/magnific-popup/magnific-popup.min.css?ver=1.1.0
2282
180
https://thestrategystory.com/wp-content/plugins/getwid/assets/css/blocks.style.css?ver=1.6.9
14715
930
https://thestrategystory.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.3.2
1508
180
https://thestrategystory.com/wp-content/plugins/email-subscribers/lite/public/css/email-subscribers-public.css?ver=4.6.5
1469
180
https://thestrategystory.com/wp-content/plugins/google-analytics-for-wordpress/assets/css/frontend.min.css?ver=7.14.0
1615
180
https://fonts.googleapis.com/css?family=Roboto%3A400%2C500%2C700%7CPT+Serif%3A400%2C400i%2C600%7CIBM+Plex+Serif%3A500
2016
780
https://thestrategystory.com/wp-content/themes/contentberg/style.css?ver=1.7.1
32064
1530
https://thestrategystory.com/wp-content/themes/contentberg/css/lightbox.css?ver=1.7.1
2853
180
https://thestrategystory.com/wp-content/plugins/js_composer/assets/lib/bower/font-awesome/css/font-awesome.min.css?ver=6.0.5
7474
480
https://use.fontawesome.com/releases/v5.15.1/css/all.css
15282
1530
https://use.fontawesome.com/releases/v5.15.1/css/v4-shims.css
5287
930
https://thestrategystory.com/wp-content/plugins/google-analytics-for-wordpress/assets/js/frontend.min.js?ver=7.14.0
3452
330
https://thestrategystory.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
31054
1380
https://thestrategystory.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2
4827
330
https://thestrategystory.com/wp-content/plugins/stackable-ultimate-gutenberg-blocks/dist/frontend_blocks.js?ver=2.13.2
11587
630
https://thestrategystory.com/wp-content/plugins/email-subscribers/lite/public/js/email-subscribers-public.js?ver=4.6.5
2214
180
Remove unused CSS — Potential savings of 79 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Thestrategystory.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thestrategystory.com/wp-content/themes/contentberg/style.css?ver=1.7.1
32064
28359
https://use.fontawesome.com/releases/v5.15.1/css/all.css
15282
15111
https://thestrategystory.com/wp-content/plugins/getwid/assets/css/blocks.style.css?ver=1.6.9
14715
14715
https://thestrategystory.com/wp-content/plugins/getwid/vendors/fontawesome-free/css/all.min.css?ver=5.5.0
11658
11508
https://thestrategystory.com/wp-content/plugins/stackable-ultimate-gutenberg-blocks/dist/frontend_blocks.css?ver=2.13.2
10844
10844
Serve images in next-gen formats — Potential savings of 315 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://images.unsplash.com/photo-1562592619-908ca07deace?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MXwxfDB8MXxhbGx8fHx8fHx8fA&ixlib=rb-1.2.1&q=80&w=1080
88830
47874
https://thestrategystory.com/wp-content/uploads/2020/06/TSS-logo-4.jpg
46168
36454
https://thestrategystory.com/wp-content/uploads/2020/09/tim-marshall-cAtzHUz7Z8g-unsplash-1.jpg
53584
20038
https://thestrategystory.com/wp-content/uploads/2020/10/proxyclick-visitor-management-system-nezoFjwiuLQ-unsplash.jpg
54035
19351
https://thestrategystory.com/wp-content/uploads/2020/08/maarten-van-den-heuvel-_pc8aMbI9UQ-unsplash.jpg
49740
17084
https://thestrategystory.com/wp-content/uploads/2020/09/photo-nic-co-uk-nic-IFUwpyV8Igg-unsplash.jpg
35828
16760
https://thestrategystory.com/wp-content/uploads/2020/08/proxyclick-visitor-management-system-l90zRbWvCoE-unsplash.jpg
90568
16706
https://thestrategystory.com/wp-content/uploads/2020/08/danielle-macinnes-IuLgi9PWETU-unsplash.jpg
34425
15161
https://thestrategystory.com/wp-content/uploads/2020/08/sean-pollock-PhYq704ffdA-unsplash.jpg
70418
14700
https://thestrategystory.com/wp-content/uploads/2020/10/michael-longmire-L9EV3OogLh0-unsplash.jpg
28371
14653
https://thestrategystory.com/wp-content/uploads/2021/01/pexels-raghav-modi-4635595-e1610055734607.jpg
44872
13392
https://thestrategystory.com/wp-content/uploads/2021/01/christian-wiediger-sRF-FoyPQss-unsplash-e1610009079486.jpg
47299
11505
https://thestrategystory.com/wp-content/uploads/2021/01/pexels-anton-hooijdonk-145707-e1609764935358.jpg
25937
11009
https://thestrategystory.com/wp-content/uploads/2020/12/pexels-pixabay-221299-e1608929079759.jpg
64730
10500
https://thestrategystory.com/wp-content/uploads/2020/12/possessed-photography-_E1PQXKUkMw-unsplash-e1608810585442.jpg
68548
10308
https://thestrategystory.com/wp-content/uploads/2020/12/george-zheng-5AJuYpp0kCo-unsplash-e1608066152664.jpg
46823
10215
https://thestrategystory.com/wp-content/uploads/2021/01/kristina-flour-BcjdbyKWquw-unsplash-e1610119086694.jpg
26300
9710
https://thestrategystory.com/wp-content/uploads/2020/10/johannes-plenio-fmTde1Fe23A-unsplash.jpg
21399
9319
https://thestrategystory.com/wp-content/uploads/2020/12/rupixen-com-Q59HmzK38eQ-unsplash-e1608579458158.jpg
23594
8940
https://thestrategystory.com/wp-content/uploads/2020/12/christopher-gower-m_HRfLhgABo-unsplash-e1609151892449.jpg
39504
8646

Diagnostics

Minimize main-thread work — 5.0 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Style & Layout
1878.8
Script Evaluation
1258.86
Other
920.324
Rendering
594.09600000004
Parse HTML & CSS
244.472
Script Parsing & Compilation
103.088
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://use.fontawesome.com/releases/v5.15.1/webfonts/fa-solid-900.woff2
17.253999831155
https://use.fontawesome.com/releases/v5.15.1/webfonts/fa-brands-400.woff2
16.254999907687
https://fonts.gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
2.7629998512566
https://fonts.gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2
2.7449999470264
https://fonts.gstatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
2.3890000302345
https://use.fontawesome.com/releases/v5.15.1/webfonts/fa-regular-400.woff2
14.185999985784
https://thestrategystory.com/wp-content/plugins/getwid/vendors/fontawesome-free/webfonts/fa-brands-400.woff2
24.136000080034
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://thestrategystory.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1
line: 1
91

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of thestrategystory.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Thestrategystory.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Thestrategystory.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements
BRAND MARKETING Pidilite Industries: Building bonds across lifetimes JANUARY 8,…
ARIA input fields do not have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
Failing Elements
FORWARD THINKING STRATEGIES Taboo Based Marketing That Touched Millions of Live…

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
JANUARY 8, 2021
8 MINS READ
JANUARY 8, 2021
10 MINS READ
JANUARY 7, 2021
8 MINS READ
JANUARY 7, 2021
8 MINS READ
JANUARY 4, 2021
8 MINS READ
JANUARY 3, 2021
6 MINS READ
JANUARY 1, 2021
7 MINS READ
DECEMBER 29, 2020
8 MINS READ
DECEMBER 28, 2020
8 MINS READ
DECEMBER 26, 2020
8 MINS READ
DECEMBER 25, 2020
9 MINS READ
DECEMBER 24, 2020
10 MINS READ
DECEMBER 23, 2020
7 MINS READ
DECEMBER 21, 2020
7 MINS READ
DECEMBER 20, 2020
7 MINS READ
DECEMBER 16, 2020
6 MINS READ
DECEMBER 15, 2020
8 MINS READ
DECEMBER 14, 2020
7 MINS READ

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that thestrategystory.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.5.1
WordPress
5.6
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://thestrategystory.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
SHOW DETAILS
84

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for thestrategystory.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thestrategystory.com on mobile screens.
Document uses legible font sizes — 99.79% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
html, body, div, span, object, iframe, h1, h2, h3, h4, h5, h6, p, blockquote, pre, a, abbr, address, cite, code, del, dfn, em, img, ins, kbd, q, samp, small, strong, sub, sup, var, b, i, hr, dl, dt, dd, ol, ul, li, fieldset, form, label, legend, table, caption, tbody, tfoot, thead, tr, th, td, article, aside, canvas, details, figure, figcaption, hgroup, menu, footer, header, nav, section, summary, time, mark, audio, video, button, input, textarea
0.21%
11px
SHOW DETAILS
popup_close
0.01%
10px
SHOW DETAILS
99.79%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 87% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
Facebook
8x13
Twitter
a
9x14
1
a
9x14
a
a
9x14
4
a
9x14
a
a
9x14
6
a
9x14
a
a
9x14
2
a
9x14
a
a
9x14
2
a
9x14
a
a
9x14
2
a
9x14
a
a
9x14
1
a
9x14
a
a
9x14
8
a
9x14
a
a
9x14
1
a
9x14
a
a
9x14
1
a
9x14
a
a
9x14
2
a
9x14
a
a
9x14
2
a
9x14
a
a
9x14
0
a
9x14
a
a
9x14
0
a
9x14
a
a
9x14
0
a
9x14
a
a
9x14
0
a
9x14
a
a
9x14
1
a
9x14
a
a
9x14
0
a
9x14
a
FACEBOOK
112x16
INSTAGRAM
TWITTER
107x16
LINKEDIN

Content Best Practices

Links do not have descriptive text — 2 links found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
54

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of thestrategystory.com. This includes details about web app manifests.

Fast and reliable

Current page responds with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` responds with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Registers a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thestrategystory.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 10.9 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://thestrategystory.com/
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.21.9.176
Continent:
Country:
Region:
City:
Longitude:
Latitude:
Currencies:
Languages:

Web Hosting Provider

Name IP Address
Cloudflare, Inc.
Registration

Domain Registrant

Private Registration: No
Name: Shikhar Goel
Organization: Cloudflare, Inc.
Country: IN
City: Jouy En Josas
State: Uttar Pradesh
Post Code: 201011
Email: shikhar333@gmail.com
Phone: +91.9999390339
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
BigRock Solutions Ltd. 104.19.142.97
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: thestrategystory.com
Issued By: GTS CA 1P5
Valid From: 25th April, 2024
Valid To: 24th July, 2024
Subject: CN = thestrategystory.com
Hash: f00f70f9
Issuer: CN = GTS CA 1P5
O = Google Trust Services LLC
S = US
Version: 2
Serial Number: 138562744852600213262537617934899602963
Serial Number (Hex): 683E36C5596ABA100DEAB52CD609E613
Valid From: 25th April, 2024
Valid To: 24th July, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:D5:FC:9E:0D:DF:1E:CA:DD:08:97:97:6E:2B:C5:5F:C5:2B:F5:EC:B8
Extended Key Usage: TLS Web Server Authentication
CRL Distribution Points:
Full Name:
URI:http://crls.pki.goog/gts1p5/WG5wH53YbGk.crl
Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.11129.2.5.3
Authority Information Access: OCSP - URI:http://ocsp.pki.goog/s/gts1p5/CmO0XKL1KPE
CA Issuers - URI:http://pki.goog/repo/certs/gts1p5.der
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 76:FF:88:3F:0A:B6:FB:95:51:C2:61:CC:F5:87:BA:34:
B4:A4:CD:BB:29:DC:68:42:0A:9F:E6:67:4C:5A:3A:74
Timestamp : Apr 25 06:21:39.699 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:B5:01:1F:7B:A3:F8:3A:6B:79:23:B9:
26:C3:04:76:92:39:65:A1:67:47:F2:A3:FA:85:5D:3D:
DA:C8:67:3E:EE:02:20:40:D8:E2:5F:CE:D0:E7:EE:EF:
5D:DC:E9:CA:EB:AA:44:3E:3E:82:0F:C9:04:3D:C7:A8:
95:A7:10:57:48:CA:A9
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 48:B0:E3:6B:DA:A6:47:34:0F:E5:6A:02:FA:9D:30:EB:
1C:52:01:CB:56:DD:2C:81:D9:BB:BF:AB:39:D8:84:73
Timestamp : Apr 25 06:21:39.681 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:2D:C9:EB:EB:00:05:4E:C5:70:92:73:45:
E0:62:55:AC:A4:7E:F5:A7:46:2C:E1:DF:2A:A7:25:5A:
A3:7E:FC:16:02:21:00:C6:01:DD:56:2F:77:83:B6:C2:
86:B9:91:C7:86:1D:F0:D0:5E:6C:D0:BF:D3:19:6B:9D:
1B:2E:04:FB:F7:89:0F
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.thestrategystory.com
DNS:thestrategystory.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/2 200
date: 16th June, 2024
content-type: text/html; charset=UTF-8
expires: 19th November, 1981
cache-control: no-store, no-cache, must-revalidate
server: cloudflare
pragma: no-cache
link: <https://thestrategystory.com/wp-json/>; rel="https://api.w.org/"
vary: Accept-Encoding,User-Agent
set-cookie: *
x-endurance-cache-level: 2
x-nginx-cache: WordPress
cf-cache-status: DYNAMIC
report-to: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=UObrz7HVHgaoR2KXAmUhmy1c%2F%2BZhrXOB8n7E7uLgrWZWkFfvFeui35FI4NgzrdQDkp%2BK6Oev%2FzBlKZ%2BheqBggmv0EPbRSlpfJ%2FiizqJhpn7rG2fwxESIH1kptqm8Y7gekUrxBzfDTg%3D%3D"}],"group":"cf-nel","max_age":604800}
nel: {"success_fraction":0,"report_to":"cf-nel","max_age":604800}
cf-ray: 894985f5fcd839a9-IAD
alt-svc: h3=":443"; ma=86400

Whois Lookup

Created:
Changed:
Expires:
Status:
Nameservers: frank.ns.cloudflare.com
meg.ns.cloudflare.com
Full Whois: Closing connections because of Timeout
View Raw Whois

Nameservers

Name IP Address
frank.ns.cloudflare.com 173.245.59.166
meg.ns.cloudflare.com 172.64.32.196
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